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The Rail Fashion Store 

Fashion consultant and blogger Hannah Rasekh approached us to provide branding for Amman's trendiest boutique housing women's contemporary clothing and accessories, The Rail. We created a slick logo that is flexible enough to change depending on the medium it’s applied on. Playing on the brand’s name, we incorporated the logo into different slogans, such as "Shopped at The Rail" for the bags, "An Item from The Rail" for the tags, "A Gift from The Rail" for the gift cards, and so on.