Royal Health Awareness Society
We were asked to create a donation kit for the Royal Health Awareness Society to be sent to potential donors. We created a compact and practical kit with an easy mail-back card attached. All potential donors need to have is a pen to sign the card and send it back. The booklet features a bold intriguing statement: “IT’S IN YOUR HANDS”. The booklet contains messages to make potential donors realize that “it’s in their hands TO MAKE HEARTS SMILE”, which connects to the action they just performed – pulling out the booklet. Easy steps and fast actions in a kit that doesn’t put you to sleep.