LTUC - Full Fledge Campaign
LTUC is a leading brand in vocational training and education in the region. With the emergence of Covid-19, the education market took a big hit. LTUC approached us to come up with a full fledge campaign to re-establish itself as the market leader.
We began with a simple fact highlighting the support LTUC gave its students and faculty during the pandemic. LTUC understood that its people are the future, and from that idea, came the concept and slogan behind the campaign: "Because you are the future, we are with you" لأنك المستقبل، إحنا معك
The campaign spread throughout Jordan, both online and offline, on campus and on the streets, on print and social media. Even the radio was buzzing with LTUC ads from morning until night.