Pepsi Co. Jordan Goes Retro with 7up Vintage Activation
The name abno combines our names: Abeer & Noor. abno is short for abnormal, implying that our designs are unexpected, unconventional, exceptional and extraordinary; hence, our slogan was created: we used to be normal but it drove us mad. The brand’s colors are black and white with hot pink highlights. Our logo portrays our identity as a bilingual brand; abno can be read in English and when flipped, the logo reads ‘abno’ ( أ ب ن و ) in hot pink Arabic script.