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7up Vintage Activation

We were approached by Bidaya to create a buzz around the cans for 7up vintage. We were given two weeks over 2 weekends to create a time machine photo booth in two malls. We built 6 rooms resembling different eras, each inspired from a different 7up limited edition can. Passerby’s entered the booth and explored the different room, taking photos in them which were instantly printed once hash-tagged. Over the 4 days of activation, the Instagram #7upvintage witnessed a growth of 1,500 posts and we got international recognition from PepsiCo, Inc. New York.